Hotel BPM | PRESS PLAY. STAY. REPEAT®

Hotel BPM | PRESS PLAY. STAY. REPEAT®Hotel BPM | PRESS PLAY. STAY. REPEAT®Hotel BPM | PRESS PLAY. STAY. REPEAT®

Hotel BPM | PRESS PLAY. STAY. REPEAT®

Hotel BPM | PRESS PLAY. STAY. REPEAT®Hotel BPM | PRESS PLAY. STAY. REPEAT®Hotel BPM | PRESS PLAY. STAY. REPEAT®
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  • Get A Deal
    • Hotel Deals
    • Business Deals
  • Fader & Fork
  • Blog
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  • Contact Us
    • Group Inquires
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    • FAQ

PRESS PLAY. STAY. REPEAT® – The HOTEL BPM Story

Hotel BPM was founded by DJ, Bijal Panwala, a trailblazing DJ who broke ground as one of the first South Asian voices on mainstream radio platforms like AOL Radio and Sirius XM. Known for his passion, global influence, and cultural representation, Bijal wanted to create something more than just a hotel—he envisioned a space that would resonate with those who live and breathe music, like himself. As a globe-trotting DJ, he saw the need for a hotel that fit his own lifestyle, blending the energy of the city with the comforts needed by a modern traveler.


At Hotel BPM, we bring our unique vision to life through every detail. From custom Sound Sleeper® beds to curated music-focused amenities, each stay is designed to immerse guests in the vibe of the city and keep them in tune with the beat. The Hotel BPM brand isn’t just a boutique hotel; it’s a lifestyle brand crafted for those who feel the rhythm in everything they do.


Our mission is simple: to create a space that feels like a front-row pass to something extraordinary, a place where guests can tune in to the pulse of the city, the music that is current and trendsetting, and dining that offers a menu you can relate to. For those here to explore, unwind, or just feel the rhythm, Hotel BPM is Where Music Meets Hospitality®, blended together to create an unforgettable experience.

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Hotel BPM Brooklyn Exterior
A lifestyle hotel Where Music Meets Hospitality®

AFFORDABLE LUXURY

Brain-child of a DJ, founded in 2010. Opening its 1st location in 2012 in Brooklyn, New York. With our music first identity, socially engaging, affordable luxury lifestyle playful, approachable, and sometimes cheeky design, not stuffy boutique, more fun and local-centric.

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BRAND PILLARS

Music-First DNA

Local Energy & Cultural Connection

Accessible Style

Where Music Meets Hospitality® isn’t a tagline — it’s the brand.

Music influences every part of the BPM guest experience — from the playlist curation to the guestroom vibe, merch shop, partnerships, and brand voice. Music is not background noise; it’s the beat that connects guests to the brand and each other.

Accessible Style

Local Energy & Cultural Connection

Accessible Style

BPM delivers a design-forward, culturally connected guest experience at an accessible price point. We call this affordable luxury — polished, modern spaces that feel good to be in, without pretense or exclusivity. Guests don’t need a VIP list to feel like they belong here.

Local Energy & Cultural Connection

Local Energy & Cultural Connection

Personality-Driven Guest Experience

We are designed to feel rooted in the city and the culture of the neighborhood — not generic lifestyle hotels that could be anywhere. Through playlist selections, art, F&B concepts, and partnerships with local talent and brands, BPM builds real cultural capital in each market.

Personality-Driven Guest Experience

Personality-Driven Guest Experience

Personality-Driven Guest Experience

From signage to social, from in-room messaging to F&B, BPM’s voice is playful, sharp, and music-literate — never bland, corporate, or cheesy. Guests feel like they’re staying in a hotel that understands them — a hotel with attitude and soul.

Intuitive, Seamless Experience

Personality-Driven Guest Experience

Intuitive, Seamless Experience

Hotel BPM is designed to make every stay feel effortless — with smart, intuitive touches that enhance the guest experience.


From streamlined check-in to curated playlists at your fingertips, in-room comfort to vibrant common spaces, BPM delivers a stay that flows as easily as the music does. Guests feel connected, energized, and on beat — every time they stay.

Fitness Centers

Personality-Driven Guest Experience

Intuitive, Seamless Experience

Stay active and energized at our state-of-the-art fitness center. Featuring top-of-the-line equipment and local partnerships, we'll help you achieve your fitness goals.

WE DON’T DO CHECK-INS—WE DO INTROS

At Hotel BPM, every encounter hits different. Our team brings headliner energy to every guest touchpoint—because your stay deserves an encore.


This isn’t your average hotel. It’s a soundstage for self-expression, where comfort is custom and vibes are high.
Hotel BPM - STAY ON BEAT®

buy Ellis Brooklyn, Brooklyn apparel, local clothing.
SHOP EXCLUSIVE AND LIMITED PRODUCTS - BRING BPM HOME

FEELING THE VIBE, STAY FRESH, GET THE DRIP - SHOP THE FIT

Bring the Hotel BPM experience home with our premium collection of Ellis Brooklyn fragrances, luxury essentials, and limited-edition apparel. Shop now and own a piece of the beat.

VISIT THE SHOP

SOCIAL RESPONSBILITY

HOTEL BPM CARES

HOW DOES BPM CARE?

Hotel BPM® Cares is our promise to champion diversity, inspire connection, and drive meaningful change in every community we serve. At Hotel BPM® | Music-Focused Luxury Boutique Hotels, our mission is to provide the highest quality of service and hospitality to our guests. We are committed to ensuring that every guest's stay is comfortable, enjoyable, and memorable.

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OUR PARTNERS & SUPPORTED CAUSES

Scratch DJ Academy: Official Partner of Hotel BPM

Scratch DJ Academy

At Hotel BPM, music is at the heart of our identity. We’re proud to partner with Scratch DJ Academy, the world’s premier DJ and music production school founded by Jam Master Jay of Run-D.M.C.

VISIT THIS PARTNER
Supporting MusiCares: Giving Back to the Music Community

MusiCares®

Giving Back to the Music Community

At Hotel BPM, music is our passion, and we stand behind the creators who make it possible. That’s why we proudly support MusiCares®, an organization dedicated to the well-being of music professionals, offering resources like mental health support, addiction recovery, and emergency financial aid.


Show Support:

Donate via Pledge | Donate Direct


Learn more or contribute directly at MusiCares.org.

BECOME A HOTEL BPM PARTNER
Develop Hotel BPM, Hotels around the world.
Boutique hotels stays for music lovers and social explorers.

Build A Hotel BPM

More than a boutique lifestyle brand built on rhythm, design, and local culture. With a scalable footprint and access to our network of curated brand and entertainment partners, developers can create high-impact hotels with built-in buzz and community appeal.

DEVELOP A HOTEL BPM

Stay in the Loop. Get first dibs on room drops, low-key deals, and exclusive offers just for our guests.

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